What is SMS marketing?
IES, Inc.
Last Update hace 2 meses
Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages.
Here's some interesting facts:
•78% of consumers prioritize text messaging over other phone activities like social media (66%) and emails (50%).
•SMS campaigns have a 98% open rate and a 10.66% click-through rate, significantly higher than email.
•58% of consumers prefer receiving texts from
brands multiple times per week.
•90% of recipients open SMS marketing messages within 3 minutes.
Sources:
https://mobile-text-alerts.com/articles/how-to-utilize-sms-for-customer-service#why-is-customer-service-important
https://www.sender.net/blog/sms-open-rates/
https://www.grandviewresearch.com/industry-analysis/us-sms-marketing-market